Conversion

Your website is of no use if your ultimate goal is not fulfilled, and to channelize your visitors towards the desired action, you need to have a clear conversion passage. We’ll do it for you.

The conversion rate indicates the percentage of web visitors who successfully make their way through the conversion funnel after fulfilling your desired goal. This goal can be anything ranging from subscribing to a newsletter to purchasing a product or filling a form. At Digital Flic, our experts successfully apply conversion rate optimization services to test all aspects of a landing page in order to arrive at the optimal layout, content and design that would ultimately result in higher conversion rates. In short, our conversion optimization services aim to eliminate all the probable cause that would increase the bounce rate.

We have hands-on experience in improving website profitability through high conversions. After discovering the reasons that are preventing your visitors from converting, we apply our expertise to fix the issues. The following areas are analyzed.

User Experience– As a visitor enters the website, his experience with different aspects of the website such as graphics, interface and design are analyzed, with an aim to optimize the site for a rewarding user experience.

Call-to-action– It is analyzed whether the call-to-action, which is in the form of graphic, text or a blend of both is generating curiosity or not. Unless it generates curiosity, it won’t assist in conversion.

Website Usability– A website should assist visitors in seamlessly finding what they are searching for. Usability includes factors like interaction, intuitiveness, convenience in carrying out tasks and time taken to come out from problems encountered.

Content Relevancy– Text and graphics should be properly balanced in a website. Moreover, relevancy and attractiveness of content plays a very important part in conversion rate optimization.

Information Architecture– It mainly includes the placement of content which assures hassle-free navigation. This is of great significance because it has a considerable impact on the thought process of visitors.

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