It cannot be ignored that Google holds a significant market share in the advertising domain. The competition too cannot be ignored. So, alternatives like Bing are great to consider.
Although Google Adwords has a mammoth share in the domain of pay per click advertising, it is not the sole player. It is true that a number of marketers and advertisers hesitate to look beyond Google when it comes to online advertising, more so because 2/3rd of the search market is owned by Google. But our experts find that Google brings a lot of competition and two major issues crop up. First of all, marketers might fail to meet the daily budget due to highly targeted keywords and campaigns using heavily matching keywords or targeting small geographical regions. Secondly, marketers might reach daily budget early with minimal targeting owing to matching keywords.
To come out of these issues, our experts suggest that advertising with Bing is one of the best solutions, which can be adopted side by side with Google adwords marketing. Lesser advertisers utilize Bing due to its smaller market share, and hence Bing ads comes at a lesser price, offering you higher ad rank.
With Bing advertisements we give you the following advantages.
Lower CPC – In case of Google AdWords, the Cost per Click is 20% more than that of Bing, with similar set of keywords. Apart from being cheaper, the ads also appear in better positions.
Reduced Competition – Compared to Google AdWords, lesser number of advertisers are bidding on Bing Ads for a particular keyword, which enhances the possibilities of obtaining higher ad rank.
Competitive Advantage – Given the fact that a number of businesses do not make use of the Bing network, you can get a competitive advantage by advertising with Bing.