The Best Practices to Speed up Your Website and Boost Conversion Rate
Page load speed of a website is one of the vital factors for enhancing user experience and it also positively affects search engine rankings. If the page response is poor or slow, it can have a number of consequences, and the major ones are the following:
- Customer satisfaction level falls by 16%, while conversion rates drop by 7%
- 47% of consumers leave the website if the page takes more than 2 seconds to load
- 79% of visitors would not return to a site for shopping, if they do not have a satisfying experience
So, the point is, even if you have a wonderful ranking on the search engine result pages for a particular target keyword, your marketing efforts are of no use if consumers are abandoning your site due to unsatisfactory page loading speed. So, as you contact a company for custom web development in Delhi, one of the key things to consider is to meet user expectations regarding page load time.
So, how can you speed up your website? Here are some best practices to show you the way.
- Bring down the number of HTTP requests
As per Yahoo, downloading style sheets, images, scripts and other components of a page consume 80% of the loading time. For each component an HTTP request is made, so higher the number of on-page components, the more the loading time. So you need to simplify your design by using CSS, combining multiple style sheets, reducing scripts, and so on.
- Reduce server response time
Your aim should be to build a website with a server response time lower than 200 milliseconds. This is all the more important for ecommerce websites, which often face excessively high number of traffic. Bottlenecks in your ecommerce website performance become all the more prominent when Magento is used for site development, which is heavy and requires good server. An efficient magento development company can bail you out by creating a fast loading website for you.
- Cut short on the plug-ins
An excessive number of plug-ins will slow your site, and also create a lot of security issues, which is an absolute ‘NO-NO’ when you are running an ecommerce portal. Your job is to pick unnecessary plug-ins, and deactivate or delete them. To deal with this problem in a better manner, contact an efficient ecommerce development company to build your website, taking care of all the technicalities, so that there are no crashes.
- Minimize Resources
A web page can be conveniently built using WYSIWYG resources. But sometimes the messy code can considerably increase the page loading time. You need to do away with line breaks, extra spaces, and stuff like that to make your pages maximally lean. Remember than every bit of unnecessary code is tantamount to extra page size.
- Compress Data
A good ecommerce development company in Delhi will help you reduce data size sent to a browser. Usually the compression is carried out on the server side, before the data revolving around the client request is returned. For this, the server configuration files need to be changed, which only an expert developer can do.
These are some of the most effective practices to boost the speed of the website and increase conversion. Do not forget to periodically check your website speed, particularly if it is an ecommerce website.